I handled everything from traditional OOH and digital banners to social production, editing and crafting cohesive campaigns across platforms. Ensuring a seamless and effective financial presence with a fresh digital approach. Building and branding 'Creator Cache' was a highlight.

Part of a rockstar team that won this global launch, crafting a campaign that spanned print, digital, and social alongside traditional TVC. We took a B2B brief and made it personal while keeping the strategy sharp and compelling—though my German didn’t improve.

Another new business win had me shifting from social to product shoots for billboards and slow-motion food spots. The Dunkin' 'Casting Call' had real people audition online to be in their new spot. We built the website from the ground up, blending sharp design with a seamless user experience.

I dive into all things social—conceiving, editing, shooting, coding, writing, and even breaking the rules when needed. It’s a playground where creativity meets real-world for Bud Light, Duracell, Denny's and more I'm taking a strategy first approach to garner new audience exposure and evergreen impressions.

Mixing drawing, physical elements, and digital tools keeps things dynamic—especially with generative AI opening new creative doors. I love exploring where traditional techniques meet emerging tech, finding new ways to bring ideas to life and streamlining processes.