Modernize Ally's financial brand presence across OOH, digital, and social while maintaining consistency at scale. The work needed to feel culturally current and cohesive across channels without losing clarity or brand trust.

Led the visual identity for Creator Cache, a Web3 creator program, building its design system and rollout assets.

Shipped a scalable visual system that held across OOH, digital, and social, and gave the Creator Cache program a distinct, ownable identity.

Launch a global Amazon Ads initiative across multiple markets while maintaining brand consistency and clarity. The system needed to scale across regions, support localized adaptation, and remain cohesive across digital distribution channels.

Led art direction across brand social and digital distribution, partnering with strategy and data leads to align creative with performance goals.

Rolled out a global system across five markets, with scalable toolkits that let regional teams localize while holding brand consistency.

Create a platform-native brand integration inside Roblox that felt authentic to the ecosystem while remaining aligned with Sam's Club brand guidelines. The experience needed to drive participation through creator-style content while connecting digital engagement to tangible value.

Led art direction for the Roblox integration, shaping a visual identity and narrative framework that felt native to the platform while staying on-brand.

Brought Sam's Club into Roblox with a platform-native experience that blended UGC-driven participation with real promotional value.

Build social-first creative systems that move beyond isolated posts and instead function as scalable brand ecosystems. The work needed to balance speed, platform fluency, and performance while maintaining cohesive visual identity across campaigns.

Led art direction across multi-brand social initiatives, developing repeatable visual systems, motion frameworks, and content toolkits tailored to platform behavior. Partnered with strategy and performance teams to align creative output with audience insight and measurable growth objectives.

Delivered adaptable social frameworks that strengthened brand presence across channels, improved creative consistency, and enabled ongoing iteration driven by performance data.

Extend a film release into participatory digital spaces without fragmenting narrative cohesion. The campaign needed to build sustained intrigue while guiding audiences toward an eventual interactive destination.

Led art direction for the alternate reality layer, defining its visual identity and narrative structure across coordinated digital touchpoints that funneled into a custom Fortnite (UEFN) experience, and directed the in-game art to hold visual and narrative continuity throughout.

Extended the film campaign into participatory digital spaces, driving 43M impressions, 275K unique plays, and a 13-minute average playtime across the ARG and Fortnite experience.